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USING Words, stories & ideas TO OPEN HEARTS, MINDS & WALLETS
This is my sixth year creating copy and brand messaging to market, promote and evolve various cigarette and vape brands for JTI Inc., the fourth largest tobacco company in the world.
The brand messaging includes taglines and romance copy to differentiate different brands in the marketplace, as well as on-pack product copy, point of sale materials, trade ads, web content, and video scripts.
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