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WALT DISNEY CO.

Lead copywriter for Walt Disney World Resort website for 2 years.

GRAND ADVENTURE

The media landing page I wrote for Grandparents visiting WDW Resort

remained unchanged for 5 years—

a virtual miracle.

WDW BILLBOARDS

Distilling brand messages into pure fun....

I wrote for other Disney brands as well: Disney Cruise Line, Adventures By Disney, Disneyland Resort, etc.

DISNEY ANIMALS

Designed content strategy and copy for this Disney sub-brand.

 

Synthesized diverse goals and

agenda from four different Disney divisions, from Imagineering to Disney Animals, Science & the Environment.

 

 

 

 

 

 

 

Designed a consistent content strategy and "story arc" that was flexible enough to work for all species, from rhinos and gorillas to sharks, butterflies and coral.

Showcased where the animals live, why they're interesting and

important, how their habitat is threatened, and what Disney is doing to promote and save each species.

 

TODTALKS

When the copy team moved from a cramped-but-cozy mezzanine to a massively impersonal glass building, we all felt lost in space.

 

To retore community and get to know our new neighbors, I organized, promoted and hosted weekly bag-lunch"TODtalks," enlisting speakers from among fellow digital creatives. 

 

 

ROYAL CARIBBEAN

Wrote and edited 100s of shore excursions for Royal Caribbean Cruise Lines and Celebrity Cruises. 

STEM "SELLS"

Can science explain how a guy who hated math and science got so adept at technical writing—from aerospace and automotive to technology white papers? this?

See live site here and here.

BOOMTOWNRAGS.COM

Wrote, designed and built this boomer-humor gift site—an homage to the psychedelic Sixties.

SONY PICTURES ENT.

My first full-time copywriting job was writing the content for a multimillion-dollar B2C website, Screenblast.com.

HEALTH CARE, LAW, ETC.

I design and build websites for non-Fortune 500 clients, too.

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