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Designed word-of-mouth campaigns
to help no-star indie film earn $5.4M and stay in theaters 9 weeks.
JTI (japan tobacco intl)
Helped evolve JTI's flagship brand
over 6 years with 50% share-of-market increase in super-value category.
Strategized & wrote emails-texts-phone calls
for 10 million Amazon warehouse applicants in N.A.
Wrote 4-month PowerBar CRM campaign
for cyclists, runners & triathletes in US & Canada.